Introduction

Attracting young people, whether to recruit apprentices, interns or young graduates, has become a strategic issue for businesses and training institutions. Generation Z and young millennials have different expectations: they are looking for meaning, flexibility, and learning opportunities.

In this article, we explore effective methods to attract young people, whether in business, at school or on recruitment platforms. We'll share concrete tips, examples, and resources to get their attention and engagement.

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🌟 Understanding young people's expectations

🎓 Meaning and value of work

For the majority of young people, the meaning of work takes precedence over simple pay. They want to know that their role is having an impact and that their contribution is being recognized.

🖥️ Digital and mobility

Young people are very connected and expect modern digital tools to apply, follow up on their applications or interact with teams. Solutions like Grimp, which centralize applications and career paths, perfectly meet these expectations.

🤝 Learning and development

Beyond the position or contract, young people are looking for opportunities for training, mentoring and skills development. A clear and rewarding career path attracts much more than just a salary.

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📣 Strategies to attract young people

1 ️ Focus on the employer brand

The employer brand is key to attracting the new generation. This includes:

• Transparent communication about corporate culture and values.
• Testimonies from apprentices or young collaborators.
• An active presence on social networks and specialized platforms.
  

💡 Example: publishing interviews or articles on your company blog can increase the attractiveness of young talent.

👉 For inspiration: Advanced techniques to find talent quickly

2 ️ Offer attractive work-study programs and internships

Young people are attracted to concrete and professional experiences. To maximize your attractiveness:

• Clearly define missions and responsibilities.
• Propose varied and engaging projects.
• Ensure personalized follow-up via a tutor or manager.

3 ️ ※ Offer flexibility

Generation Z values work-life balance:

• Flexible hours
• Partial telework if possible
• Adaptation of missions according to studies

4 ️ Valuing skills and soft skills

Young people want to develop their potential and know that their talents are recognized:

• Highlight continuing education and internal workshops
• Encourage the taking of initiatives
• Valuing human and relational skills
  

👉 Improving the candidate experience: techniques and tips

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🖥️ Use digital technology to attract young people

🌐 Platforms and CRM

Young people mostly apply online. Businesses that use fluid and accessible digital solutions have a competitive advantage.

Grimp, for example:

• Centralizes applications and student follow-up
• Allows you to highlight offers and training courses
• Facilitates the establishment of relationships with partner companies

📱 Social networks and engaging content

To get attention:

• Post authentic content on Instagram, TikTok, or LinkedIn
• Offer videos presenting jobs
• Promote student initiatives and internal projects

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🤝 Involving young people in business life

👩 ‍ 💼 Mentoring and personalized follow-up

A mentoring or sponsorship program helps young people feel included and valued.

👉 How to effectively onboard new hires

🏆 Challenges and collaborative projects

Proposing internal challenges or transversal projects allows young people to learn while contributing concretely to the company.

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📌 Mistakes to avoid

• Underestimating young people's expectations: transparency, learning and meaning are essential.
• Offer only a position or a contract without support or follow-up.
• Communicate only by email: Generation Z prefers interactive platforms and mobile.
• Neglecting corporate culture: young people want to identify with values and the working environment.

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🌟 Conclusion

Attracting young people requires a combination of transparency, flexibility, support and digitalization. Companies and schools that invest in these areas attract more and retain talent from the first professional experiences.

By integrating tools like Grimp, clear paths, and modern communication, it is possible to create attractive and sustainable experiences for the new generation.

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❓ FAQ - Attracting young people

Why is it important to adapt your offer to young people?

Young people have specific expectations: meaning, learning and flexibility. Businesses that adapt are more attractive.

What tools should you use to attract young people?

Modern recruitment platforms, CRMs like Grimp, social networks and interactive content.

What missions appeal to young talents?

Concrete, diversified missions that allow you to acquire skills quickly.