The Social Media Consultant is responsible for the online presence strategy of a company on social platforms. It starts by analyzing the needs of the company, the targeted targets, and the objectives to be achieved (reputation, lead generation, loyalty, etc.). Based on this, he designs a social media strategy that is aligned with the company's marketing and commercial goals.

It manages the creation and publication of content (texts, images, videos) according to the expectations of the community and the specificities of each platform. He ensures that the tone, style, and visuals are consistent with the brand identity. The Social Media Consultant optimizes the frequency of publications and chooses the right times to maximize the impact of each message.

Another of its essential missions is the animation of communities. He regularly interacts with subscribers, answers questions, participates in discussions, and moderates comments to maintain a positive mood and increase user engagement. It can also set up specific actions (contests, advertising campaigns, etc.) to stimulate community activity.

The Social Media Consultant monitors and analyzes the performance of actions carried out on social networks, using reporting and analysis tools (Google Analytics, Hootsuite, Buffer, etc.). It evaluates key performance indicators (KPIs) such as engagement rate, traffic generated, or conversions, and suggests adjustments to improve the results of future campaigns.

It also stays on the lookout for the latest trends in the sector to adapt strategies according to new social media features and user behaviors. Finally, the Social Media Consultant may be required to train internal teams on the best practices of social networks or to advise clients if the mission concerns an agency or freelancer.

In summary, the Social Media Consultant is an expert who helps businesses take advantage of social networks to strengthen their visibility, interact with their community and achieve their marketing and commercial goals.

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