The candidate sourcing has become a key part of the recruitment process modern, especially for undertakings And the educational institutions who want to attract best profiles in a highly competitive job market. But what do we really mean by Sourcing and what are the techniques and steps to follow to succeed in Do sourcing in an effective way? In this article, we'll answer these questions and explore how to set up sourcing strategies that will allow you to quickly find the ideal candidates For your vacancies.
🔍 What is candidate sourcing?
Definition of sourcing
The sourcing candidates refers to the process of proactively and targeted talent, using a variety of channels and tools to identify potential candidates even before they apply for a Job offer. Unlike traditional methods, where the employer expects applications, sourcing consists in actively looking for profiles that match the criteria of the position.
Why do sourcing?
The sourcing in recruitment allows not only to expand the Candidate pool but also to save precious time in the recruitment process. By attracting passive candidates (those who are not actively looking for a job), recruiters can ensure that they find the ideal candidate more quickly, while having a broader vision of the talents available on the market.
🚀 The sourcing strategies to be put in place
Targeting the right recruitment channels
The candidate sourcing involves selecting the right recruitment channels. Les professional social networks suchlike LinkedIn are essential platforms for identifying talent. These social networks allow you to establish a first contact with potential candidates, often passive, and to invite them to apply or discuss opportunities. In addition, specialized job sites and Job boards suchlike Grimp can also be used for post job offers and do an initial sorting of the applications.
Use sourcing tools
With the advent of new technologies, of sourcing tools are now available to automate and optimize the candidate search process. These tools, such as software for recruitment Or ATS (Applicant Tracking Systems), make it possible to sort the applications received more efficiently, of create candidate pools and to automate certain recruitment steps. This allows for a Time saver considerable and optimal monitoring of candidatures.
Example of a sourcing tool: Les recruitment software like Grimp, which allow you to manage applications and analyze them automatically, are an excellent solution for Do sourcing in a targeted manner.
Use internal and external databases
Another key channel is the exploitation of talent pools existing. Les internal databases, such as those of former candidates or interns, can provide potential candidates who already know your corporate culture. In addition, many recruitment-firm and recruitment platforms offer a CV library Where of spontaneous applications can be exploited.

🔑 The steps for effective sourcing
Define recruitment needs
The first step to successful sourcing is to Define the position to be filled. This includes writing a Job description detailed listing the skills and qualifications sought. The identification of Soft Skills and Hard Skillsnecessary is essential to target the right profile. The analysis of these criteria will allow you to have a targeted sourcing, focusing on talents that match exactly with expectations of the company.
🔗 Read also: Mistakes to avoid when writing job offers
Finding the right sources and channels
The sourcing candidates It also involves choosing the right sources to find talent. For example, you can:
- Search for spontaneous applications in the CV libraries of job sites.
- Participate in job fairs or networking events.
- Exploit the professional social networks to come into direct contact with passive talents.
By choosing the right sourcing platforms and channels, you will maximize your chances of finding qualified candidates.
🔗 Read also: How to recruit with social networks: Techniques and tools
Contact candidates and assess their potential
After finding interesting profiles, it is crucial to get in touch with candidates quickly. A personalized and clear message should be sent to them, detailing the opportunity, the culture of the company, and the reasons why you are contacting them. One personalized approach will increase your chances of getting a response.
Once contact is established, the next step is to assess the Candidates' potential. You can organize an initial telephone interview or a session of Situations to better understand their skills and motivation. Competency tests are also a great way to validate the abilities of candidates before going any further in the process.
🔗 Read also: Common mistakes in the hiring process
💡 Tips for successful sourcing
Create a positive candidate experience
Candidate experience is a crucial factor. It is essential that candidates have a smooth and professional experience from the first contact. Respond to candidatures quickly, be transparent about the steps of recruitment process, and be sure to personalize your exchanges to establish a relationship of trust.
Track your results and adjust your methods
Measure the effectiveness of your sourcing actions by following performance indicators such as the response rate, the conversion rate of candidates or the time needed to find a ideal candidate. This will allow you to understand which sources of recruitment are the most effective and to adjust your strategy accordingly.

📈 Conclusion: Sourcing, a proactive and strategic approach
The candidate sourcing is essential to stand out in a labour market competitive. By using sourcing tools effective and by applying strategies of researching targeted, recruiters can find talent quickly adapted to the needs of the business. The main thing is to implement a structured approach and to be proactive in the management of candidatures to optimize each stage of the recruitment process.
📋 FAQ
1. What is the difference between sourcing and traditional recruitment?
The Sourcing is a proactive approach of looking for potential candidates before they apply. Traditional recruitment, on the other hand, is generally based on the applications received.
2. What are the best sourcing tools?
Les sourcing tools include recruitment software suchlike ATS, of CV libraries On job sites or even professional social networks suchlike LinkedIn.
3. How do I know if my sourcing is effective?
Follow performance indicators such as the number of qualified applications, the conversion rate, and the length of the process to assess the effectiveness of your strategy.
4. Can we source without using technology?
Although the new technologies facilitate the process, sourcing can also be done by hand by exploring social networks, by participating in fairs or by creating partnerships with schools.
5. Is sourcing only useful for large-scale hires?
No, even for vacancies specific, the sourcing candidates can help you identify talent that is not visible on traditional platforms.

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