Les formations :
  • Master in communication, digital marketing, or modern letters
  • SEO and web writing training
  • Business school diploma with a specialization in digital marketing

Les principales compétences demandées :
  • Mastery of SEO writing techniques (keywords, HTML tags, on-page optimization)
  • Knowledge of SEO tools (Google Analytics, SEMrush, Ahrefs, etc.)
  • Writing content for the web (articles, blogs, product sheets, etc.)
  • Ability to produce engaging and high value-added content
  • Understanding search engine algorithms and updates
  • Content performance analysis (click rate, positioning, etc.)
  • Mastery of keyword research and competitive analysis

Salaire de départ  (mensuel net) :
2500€ — 3500€

Les missions

The SEO Content Writing Expert is responsible for producing optimized web content to improve the natural referencing of websites. It identifies the relevant keywords for each page or article and ensures that the content is aligned with search engine criteria while remaining fluid and engaging for users. It applies SEO best practices for writing titles, tags, and descriptions, making sure to integrate keywords naturally.

He is also responsible for global content strategy, analyzing market trends, competition and user needs to produce texts that meet the expectations of Internet users. The SEO Writing Expert works closely with marketing teams, designers, and developers to ensure that content is well integrated into web pages and meets technical SEO requirements.

In addition to writing, he analyzes the performance of published content using SEO monitoring tools and adapts writing strategies based on the results obtained. He also participates in the regular updating of content to maintain or improve the positioning of pages in search engine results.

Its objective is to produce content that not only attracts search engines, but also provides value to users, offering them relevant and quality information.

Section title

À découvrir aussi

Product Marketing Manager

The Product Marketing Manager is responsible for the marketing strategy of a product or a range of products, from design to marketing, including the definition of communication and commercial actions.

IT Purchasing Manager

The IT Purchasing Manager is in charge of the acquisition of technological goods and services necessary for the proper functioning of the company. It selects and negotiates purchases related to IT equipment, software, software, cloud services and other IT solutions, while optimizing costs and ensuring the quality and compliance of products and services.

Supplier Relationship Manager

The Supplier Relationship Manager is responsible for managing and optimizing relationships with the company's suppliers. He ensures the establishment of solid partnerships, the negotiation of favorable conditions and the guarantee of the quality, availability and performance of the products or services provided.