The main role of the Web Analyst is to collect and analyze data from websites, mobile applications, and digital campaigns in order to provide valuable insights that will improve performance and results. It sets up tracking tools and tags to track user behavior and measure the performance of all digital channels.

The Web Analyst analyzes qualitative and quantitative data to understand how visitors interact with the various contents and pages of a website, in order to identify optimization levers. Based on the results, it offers recommendations to improve navigation, the user journey and conversion rates (registrations, purchases, etc.).

He works in collaboration with marketing, UX/UI, and development teams to implement continuous improvement solutions, such as A/B testing, and monitor the KPIs (key performance indicators) defined for each project. The Web Analyst also monitors to identify market trends and best practices in web data analysis.

In summary, the Web Analyst is a data expert who transforms numbers into concrete actions. His work allows the company to optimize its digital performance and improve the user experience while maximizing the returns on investment of the actions taken.