The Community Manager is responsible for the company's image on social networks. Its role is to develop and animate the online community by creating attractive content and by actively interacting with subscribers to strengthen engagement.

It starts by developing a content strategy in line with business goals, defining the tone, themes, and formats that will draw the attention of the target audience. For example, for a cosmetics brand, he can design publications such as tutorials, before and after, or share customer testimonies.

The Community Manager writes and publishes content regularly on the various social platforms, adapting the style and format according to each network. It manages interactions by responding to comments and messages, engaging subscribers, and moderating discussions to maintain a respectful and positive environment.

He must also analyze the performance of publications and campaigns (number of likes, shares, comments, etc.) to adjust the strategy based on feedback. It uses reporting tools to assess community statistics, identify best practices, and suggest improvements.

In the event of negative feedback or sensitive situations, the Community Manager plays a crucial role in crisis management, responding appropriately to protect the company's image. He also works closely with the marketing and communication teams to align actions with the company's overall strategy.

The Community Manager is essential to strengthen the online brand image, by ensuring that the community feels listened to, engaged, and involved in the brand universe.